Binkies are only cute when your pet bunny does it! The moment your customer starts doing it, it’s Conjuring Part 3! A high bounce rate is like the worst Halloween-scare for all websites. Now bounce rate can mean the visitor has gone back to the search results page or back to the website without spending “significant” time on your content/web page.
What is normal and what is panic 101?
Before you start biting your nails, we should tell you what is high according to the books. Most websites in 2016 saw bounce rates between 26% and 70%. This was based on a RocketFuel study that also states:
bounce rates below 25%: your analyzer needs fixing
For bounce rates between 26% - 40%: your website is doing excellent.
41%-55% bounce rates: your website is faring average.
56%-70% bounce rate: a tad bit higher than normal. Can make sense depending on what you are selling.
Greater than 70%: you need to work on your website or get ready to go broke!
Where to find your bounce rate?
You can find the bounce rate for your website in the . However, this is the overall bounce rate. To study the bounce rate for each individual channel and web page of your website you should go to the behavior column in Google Analytics.
What affects your bounce rate to begin with?
Bounce rates do not have a free will of their own. There are a few for both local businesses and global franchise websites alike according to more than one SEO company these factors are:
Slow loading pages – the attention span of the average person has gone down drastically from 12 seconds in 2000 to only 7 seconds in 2012. You and capture your viewer with your website content. Ideally, a web page should load in less than 1 second. You can always check your site speed on tools like Pingdom, GTmetrix, and Google PageSpeed Insights.
Misleading meta descriptions – there are more than a few webmasters who do not pay enough attention to content meta data. This is data about the data that is usually shown under the link in a 140 character snippet on the Google SRL. Most users click a link based on information provided by the website meta data. If you see disproportionately high bounce rate from a particular page you may want to review the meta data.
Low quality content – this is a massive turn-off for most users. Spelling mistakes, grammatical errors and poorly framed sentences have been considered as telltale signs of spammy websites. So if your website garnished with poor content is generating high bounce rates, it is no surprise at all.
Obnoxious UX – user experience or UX is the governing feature of high bounce rates. If your website is confusing or too complex it will generate high bounce rates.
These are the 5 common factors that most commonly make users run for the hills after reaching a nasty website. Your website should be made for your audience and their convenience.