The Power of Branding for Your Home-Based Business: A Starter Guide for Mompreneurs

 The ability to start and run your own business from home is one of the many ways that full-time moms are taking back their careers. Forget the days when your own personal career aspirations had to take a back seat. Today, it doesn’t matter if it made more sense for you to be the full-time parent as opposed to your partner, because you can continue working right from home. While yes, remote work has absolutely made continuing your career more likely, if you ever dreamed of doing more with your professional life, then switching tracks to start your own business is a must. 

When it comes to successfully launching a home-based business, know you need a clear-cut identity. Branding can help you stand out. It can help your customers know immediately who you are and what you sell. It can even be a second income stream, so long as you use this starter guide.

What is Branding? 

Branding is business-focused design. It means all the design elements, from your logo to your fonts, to your color scheme and even your tone of voice that is used to represent your brand. A total branding package can cover everything from visual, to tonal, to even physical. Though each element may be unique and different, all of it must feel like it’s enough that customers feel like they’re engaging with the same business no matter where they see you.

What Branding Elements Do You Need? 

Branding can include: 

  • Logo 

  • Fonts

  • Colors

  • Motifs

  • Tone of voice

  • Website layout

  • Store layout

  • Customer service 

  • And more 

Traditionally, however, branding is a visual medium. Just make sure that you consider the wider branding scope when in the design process, so your whole business feels like a single entity. 

How to Translate Branding into Merchandising 

When done right, branding naturally leads into merchandising. Merchandising itself is a very fast, very easy way to boost sales and the reach of your business. To encourage customers to actively buy products that represent your brand, however, you need to put design first. 

To do this, start by working backward. Go to a top-quality supplier like Anthem Branding, pick out the shirt or hat design that you like best, and then use the specs outlined in the design process to design a great shirt.


Try to use motifs first, and then your branding after. If you’re a bookstore, for example, then create a series of book-lover’s shirts that you would get for friends or for yourself, and work in your logo or brand from there. This makes the item a fashion piece first, which makes it far more likely that customers will actually wear your merchandise when they’re out and about. 

How to Make Sure Your Efforts Remain Cohesive 

Your branding doesn’t have to be 100% uniform. The logo and designs that you use on your merchandising line can be more art and fashion-forward, for example, while your website and packaging can have a stripped-down version. The key is to use unifying threads that connect all your branding materials and assets together. 

A single color scheme, for example, can help unify all of your branding. Using the same fonts will also help. Overall, if you’re not sure how to do this on your own, then hire a professional who can do it on your behalf. Yes, it’s a big investment, but you can actually keep adding onto your branding profile as you go. Start by hiring a professional for your logo and bare bones branding. Then as you grow, you can hire them again to create the packaging branding, and again for your merchandising line. 

Find other reader favorites:


Post a Comment

Thanks for leaving me a comment sweet stuff! I am always glad to hear from you!